As of 2017, 81% of the US population age 12 and older had at least one social media platform. It is no wonder that many businesses, large and small, are harnessing the popularity and power of social media to promote and strengthen their brand to current and prospective customers. However, for many independent college consultants the use of social media platforms remains an underutilized, or oftentimes nonexistent, piece of their business's marketing strategy.
If you are looking to reach prospective clients, stay in touch with current families, or share industry insights and thought leadership with colleagues, then we strongly suggest you commit to building the social media presence of your business. To help you get started, we've prepared our top 6 social media best practices.