CollegePlannerPro Blog

Lisa Davis

CollegePlannerPro's Director of Sales and Marketing. Lisa joined the CollegePlannerPro team after several years building partnerships with IECs through her work at ArborBridge. Her passion for efficient, organized systems and growing small businesses is what drives her contagious enthusiasm for CollegePlannerPro and its members.
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Recent Posts

7 Tips to Overcome Your Fear of Technology

Posted by Lisa Davis on April 11, 2020

We hear from many prospective members that their general discomfort with technology is the roadblock holding them back from implementing a student management software platform. Although "old-school" methods are acceptable, they take up unnecessary time and could very well be stalling business growth opportunities.

If you are timid about diving in, here are 7 tips for overcoming your fears and making the most of the CollegePlannerPro platform.

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Email Marketing Strategy for IECs

Posted by Lisa Davis on April 3, 2020

Email marketing can help independent educational consultants foster better customer relationships and build a stronger brand, both of which will contribute to a growing business. 

In this blog post, we outline the four critical steps to building a successful email strategy. 

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Topics: Marketing, Business Tips For Educational Consultants

Here's How to Optimize an Independent Educational Consulting Practice

Posted by Lisa Davis on February 6, 2020

Becoming an educational consultant can be a financially rewarding and emotionally fulfilling profession.

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IECA Professional Member Retreat Takeaways

Posted by Lisa Davis on February 6, 2020

CollegePlannerPro was fortunate enough to join and sponsor the IECA Professional Members retreat last month in Phoenix, AZ. Participants spent the retreat with their business hats on, learning from small business marketing and branding professionals as well as from one another during group conversations. All members left refreshed and equipped with a wealth of new business strategies to take back and implement in their practices, including the CollegePlannerPro team!

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Topics: Best Practices, Business Tips For Educational Consultants, Organization tips for IEC's

Top Resources for Pricing Your IEC Services

Posted by Lisa Davis on February 26, 2019

Pricing your services is hard and getting it wrong can greatly impact your ability to build a thriving college consulting business. That's why we did some research to bring you the most recommended books, relevant for IECs, on pricing strategy and practice. Whether you are just getting started, or a veteran IEC who feels like they never got the pricing thing right, these resources will give you the tools necessary to evaluate your pricing model and deliver your services with confidence.

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Topics: Sales, Best Practices, Business Tips For Educational Consultants

How to Get Your Business Organized in 2020

Posted by Lisa Davis on January 11, 2019

Small business owners often struggle with getting and staying organized. The brainpower and time associated with the day’s ever-evolving task list leaves us with just enough energy to stay afloat. And typically, the things that get sacrificed in this commotion are the very processes and projects that are meant to keep us organized and confidently on track.

But, we now have a new year and a fresh start to get organized so that we can be our most productive selves in 2020. Here are some tips for making it happen.

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Topics: Business Tips For Educational Consultants, Organization tips for IEC's

Grow Your Company through Word-of-Mouth Referrals

Posted by Lisa Davis on August 3, 2018

Chances are, especially if your IEC business is in its early stages, most clients will find you through a recommendation from a friend or family member. This is a great way to get your first few clients, but eventually, you’ll want and need more prospective clients coming your way. So, what are some proactive things that you can do to increase the number of word-of-mouth referrals that you receive?

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Topics: Marketing, Best Practices

Advising Students on the Optimal Testing Timeline

Posted by Lisa Davis on May 25, 2018

The CollegePlannerPro team was recently joined by ArborBridge's Senior Director of Instruction, Dr. Megan Stubbendeck, for a webinar focused on advising students on the optimal testing timeline. A 10-year test prep veteran, it is Megan's job to know everything there is to know about the college admission tests, including which tests students should take and when. She was gracious enough to share her insights with our members and we've provided a quick recap and link to the full webinar recording below. 

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Topics: Member Resources, Test Prep

Tips for Effectively Working From Home

Posted by Lisa Davis on May 3, 2018

Many individuals who choose to pursue a career in independent college consulting will likely be faced with the reality of working from home for either most or all of their time. While it may seem enticing at first, working from home can also present many unforeseen challenges. In an attempt to provide the novice remote worker with a toolkit for success, we asked Jodie Westerman, ArborBridge’s Instruction Manager, to reflect on her experience working from home. Jodie talks about the good, the bad, and the ugly of remote work and shares tips for how to manage the right work-life balance.


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Topics: Best Practices

Why I Believe in Assessments – an Interview with Susie Wood

Posted by Lisa Davis on April 4, 2018

You may already know Susie Wood, MA, MSSW, a senior consultant and trainer at Human eSources. For the past 20 years, Susie has been helping individuals find their best career and education path and has presented to IECA and HECA members on the subject. We recently spoke to Susie about Human eSources’ AchieveWORKS™ assessments and here’s what she had to say:

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