CollegePlannerPro recently hosted a webinar in conjunction with Human eSources, one of our trusted partners and the creators of the AchieveWorks® suite of assessments. Human eSources has been developing assessment tools for well over 20 years, and they have an impressive track record, to say the least. The methodologies that form the foundation of their tools have been recognized internationally, as well as received lots of acclaim from researchers and educators alike.
CollegePlannerPro was fortunate enough to join and sponsor the IECA Professional Members retreat last month in Phoenix, AZ. Participants spent the retreat with their business hats on, learning from small business marketing and branding professionals as well as from one another during group conversations. All members left refreshed and equipped with a wealth of new business strategies to take back and implement in their practices, including the CollegePlannerPro team!
This recorded webinar, hosted by our partners at Prompt, covers the top essay tips to help you help your students write compelling essays
Pricing your services is hard and getting it wrong can greatly impact your ability to build a thriving college consulting business. That's why we did some research to bring you the most recommended books, relevant for IECs, on pricing strategy and practice. Whether you are just getting started, or a veteran IEC who feels like they never got the pricing thing right, these resources will give you the tools necessary to evaluate your pricing model and deliver your services with confidence.
Chances are, especially if your IEC business is in its early stages, most clients will find you through a recommendation from a friend or family member. This is a great way to get your first few clients, but eventually, you’ll want and need more prospective clients coming your way. So, what are some proactive things that you can do to increase the number of word-of-mouth referrals that you receive?
As of 2017, 81% of the US population age 12 and older had at least one social media platform. It is no wonder that many businesses, large and small, are harnessing the popularity and power of social media to promote and strengthen their brand to current and prospective customers. However, for many independent college consultants the use of social media platforms remains an underutilized, or oftentimes nonexistent, piece of their business's marketing strategy.
If you are looking to reach prospective clients, stay in touch with current families, or share industry insights and thought leadership with colleagues, then we strongly suggest you commit to building the social media presence of your business. To help you get started, we've prepared our top 6 social media best practices.
Many individuals who choose to pursue a career in independent college consulting will likely be faced with the reality of working from home for either most or all of their time. While it may seem enticing at first, working from home can also present many unforeseen challenges. In an attempt to provide the novice remote worker with a toolkit for success, we asked Jodie Westerman, ArborBridge’s Instruction Manager, to reflect on her experience working from home. Jodie talks about the good, the bad, and the ugly of remote work and shares tips for how to manage the right work-life balance.
Topics: Best Practices
The CollegePlannerPro team was recently joined by Raleigh-based IEC, Brooke Daly, for a webinar that focused on the IEC initial consultation with prospective clients. Owner of Advantage College Planning and The IEC Coach, Brooke has over 10 years of experience in the field of independent consulting. She credits much of the successful growth of her businesses to an engaging and tailored initial consultation with families. However, Brooke admits that she was not always the queen of consultations, and like most things, repetition and preparedness were the key to succeeding. During the hour-long webinar, Brooke shed light on what she's learned and what tactics continue to work well for her. Here are 7 of the top tips that we took away from Brooke's presentation.