CollegePlannerPro Blog

Finding Your College Fit From Afar

Posted by Moira McCullough on August 4, 2020

Having been through the college admissions journey before with two older kids, one might think the 3rd time around is easier. Well, as we all know, each and every student is different and times change quickly as we have experienced in the last 6 months. With school closings and travel restrictions in place, accepted students and prospective families have had to adapt quickly and find other methods for getting a real feel and vibe of a college campus with the absence of in person tours, information sessions and college visits. My youngest is a rising senior in high school and up until this point; he has not had the opportunity to visit many colleges due to sports commitments in the fall and spring. So what now? How do students and parents connect with college campuses, their community and their students? Can you really get a vibe or feel of a campus from a virtual perspective? The answer to all these questions is – yes, you can. Grab a journal, notebook, or phone and let’s get started.

Here are 5 important tips you can pass on to the families you work with to get a better sense of college life.

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Topics: Best Practices, Member Resources

The Value of an Independent Educational Consultant

Posted by Sherri Graf on June 26, 2020

Twas the year before college, the world was not the norm
The freshman were virtually visiting universities and filling out forms 

The essays were submitted and edited with care
GPAs and Test scores ranging everywhere 

The IECs guided and coached them to this day
Now proudly waiting to hear what admissions will say 

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Topics: Best Practices

Utilizing student assessments as a starting point for IECs

Posted by Valerie Kaskovich on March 27, 2020

CollegePlannerPro recently hosted a webinar in conjunction with Human eSources, one of our trusted partners and the creators of the AchieveWorks® suite of assessments. Human eSources has been developing assessment tools for well over 20 years, and they have an impressive track record, to say the least. The methodologies that form the foundation of their tools have been recognized internationally, as well as received lots of acclaim from researchers and educators alike. 

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Topics: Best Practices, Member Resources, Business Tips For Educational Consultants

IECA Professional Member Retreat Takeaways

Posted by Lisa Davis on February 6, 2020

CollegePlannerPro was fortunate enough to join and sponsor the IECA Professional Members retreat last month in Phoenix, AZ. Participants spent the retreat with their business hats on, learning from small business marketing and branding professionals as well as from one another during group conversations. All members left refreshed and equipped with a wealth of new business strategies to take back and implement in their practices, including the CollegePlannerPro team!

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Topics: Best Practices, Business Tips For Educational Consultants, Organization tips for IEC's

Top Essay Tips From Prompt

Posted by Raymond Babul on July 22, 2019

This recorded webinar, hosted by our partners at Prompt, covers the top essay tips to help you help your students write compelling essays

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Topics: Insider, Best Practices, Member Resources

Top Resources for Pricing Your IEC Services

Posted by Lisa Davis on February 26, 2019

Pricing your services is hard and getting it wrong can greatly impact your ability to build a thriving college consulting business. That's why we did some research to bring you the most recommended books, relevant for IECs, on pricing strategy and practice. Whether you are just getting started, or a veteran IEC who feels like they never got the pricing thing right, these resources will give you the tools necessary to evaluate your pricing model and deliver your services with confidence.

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Topics: Sales, Best Practices, Business Tips For Educational Consultants

Grow Your Company through Word-of-Mouth Referrals

Posted by Lisa Davis on August 3, 2018

Chances are, especially if your IEC business is in its early stages, most clients will find you through a recommendation from a friend or family member. This is a great way to get your first few clients, but eventually, you’ll want and need more prospective clients coming your way. So, what are some proactive things that you can do to increase the number of word-of-mouth referrals that you receive?

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Topics: Marketing, Best Practices

6 Tips for Building Your Company's Social Media Presence

Posted by Bridgette Reynolds on May 30, 2018

As of 2017, 81% of the US population age 12 and older had at least one social media platform. It is no wonder that many businesses, large and small, are harnessing the popularity and power of social media to promote and strengthen their brand to current and prospective customers. However, for many independent college consultants the use of social media platforms remains an underutilized, or oftentimes nonexistent, piece of their business's marketing strategy.

If you are looking to reach prospective clients, stay in touch with current families, or share industry insights and thought leadership with colleagues, then we strongly suggest you commit to building the social media presence of your business. To help you get started, we've prepared our top 6 social media best practices.

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Topics: Marketing, Branding, Best Practices

Tips for Effectively Working From Home

Posted by Lisa Davis on May 3, 2018

Many individuals who choose to pursue a career in independent college consulting will likely be faced with the reality of working from home for either most or all of their time. While it may seem enticing at first, working from home can also present many unforeseen challenges. In an attempt to provide the novice remote worker with a toolkit for success, we asked Jodie Westerman, ArborBridge’s Instruction Manager, to reflect on her experience working from home. Jodie talks about the good, the bad, and the ugly of remote work and shares tips for how to manage the right work-life balance.


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Topics: Best Practices

7 Tips for Navigating the Initial Consultation

Posted by Lisa Davis on February 7, 2018

The CollegePlannerPro team was recently joined by Raleigh-based IEC, Brooke Daly, for a webinar that focused on the IEC initial consultation with prospective clients. Owner of Advantage College Planning and The IEC Coach, Brooke has over 10 years of experience in the field of independent consulting. She credits much of the successful growth of her businesses to an engaging and tailored initial consultation with families. However, Brooke admits that she was not always the queen of consultations, and like most things, repetition and preparedness were the key to succeeding. During the hour-long webinar, Brooke shed light on what she's learned and what tactics continue to work well for her. Here are 7 of the top tips that we took away from Brooke's presentation.

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Topics: Marketing, Sales, Best Practices