CollegePlannerPro Blog

Are you a college consultant looking to expand your education consulting business and attract more students to your services? In the competitive world of college admissions, it's essential to have effective strategies for building and retaining clientele. In this blog, we'll explore key techniques to help you attract students to your college consulting business and maintain long-term client relationships.

As an independent college consultant, it's crucial to stand out and differentiate your business from the competition. In this blog post, we will explore effective strategies to help you navigate the competitive landscape and establish a unique position for your college consulting business.

Starting your own independent college consulting business can be an exciting and fulfilling venture. With the increasing demand for personalized guidance in the college admissions process, there is a growing market for professional consultants. However, launching a successful college consulting business requires careful planning and execution. In this blog, we will outline the essential steps to help you establish your independent college consulting business and set yourself up for long-term success.

Are you an educator or an entrepreneur? As IECs, we face this question daily. While most of us enter the field of college counseling because we want to make an impact, we still need to make enough money to live and achieve our personal goals (like sending our own children to college). So how do you balance being a "do-gooder" with making a profit? 

College is not just about the facts and figures of an institution or the brand name. It is also about the community and campus life. The two main reasons students drop out of college are either due to running out of money or feeling like they don't fit in. Experts are even reevaluating the value of college rankings. Bard College and Colorado College, for instance, have announced that they will no longer participate in the U.S. News & World Report’s undergraduate rankings. With this in mind, it's more about finding the "right fit" than finding the "best school." But how do we effectively communicate that to students and, more importantly, to parents?

Does the idea of talking to your families about how they are going to pay for college scare you or intrigue you?

One of the biggest misconceptions about independent college counselors is that their work is all about getting students into the most prestigious colleges and universities. Indeed, many students and parents approach the admissions process as a game where getting into highly ranked, brand name schools qualifies as winning, regardless of whether that school is a good fit.   

As independent educational consultants, it's important to continually strive for improvement in order to provide the best possible services to your clients. One way to do this is by setting new year's resolutions for your small business. It's not always easy to stick to these resolutions, especially as the year goes on and other priorities start to take over. Here are a few tips for seeing through your IEC practice new year's resolutions in 2023.

Choosing where to go to college is one of the biggest decisions students and their families will make. While many factors are at play–from tuition to school size and location–certainly one of the most important is the academic reputation of the schools and programs that correspond with a student’s interests. 

Many of the most prestigious universities have become so through their emphasis on research, which is considered the pinnacle of academic achievement. Large research universities often make important new discoveries and invent technologies that affect our lives. As a result, they attract the most distinguished professors and enjoy exceptional resources. And while they may emphasize faculty publishing and PhD programs, many also offer outstanding opportunities for undergraduate students. 

CollegePlannerPro is dedicated to providing business tools and resources for independent consultants at every stage of their business. When looking to add team members to a solo practice, IECs often question when and where to begin. 

We conducted a survey of independent college consultants who work with others, whether it be a part-time assistant or a team of 20 consultants. The goal of this survey is to shed light on the current state of the industry and best practices for growing IEC teams. We had nearly 100 responses to our survey and published our results in the following infographic.