CollegePlannerPro Blog

Preparing Your Business for the IEC Industry Growth

Posted by Lisa Davis on November 6, 2020

In CollegePlannerPro's recent COVID-Impact Survey, 53% of survey participants reported business growth since the pandemic hit in March, with 19% reporting significant business growth. Citing the uncertainty and changing landscape of college admissions, less access to school counselors, and the ability to reach more students virtually, 28% of survey participants made the prediction that COVID-19's impact will have a positive financial result on their individual businesses and/or the IEC industry as a whole. 

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Topics: Member Resources, Business Tips For Educational Consultants, Organization tips for IEC's

Email Marketing Strategy for IECs

Posted by Lisa Davis on April 3, 2020

Email marketing can help independent educational consultants foster better customer relationships and build a stronger brand, both of which will contribute to a growing business. 

In this blog post, we outline the four critical steps to building a successful email strategy. 

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Topics: Marketing, Business Tips For Educational Consultants

Utilizing student assessments as a starting point for IECs

Posted by Valerie Kaskovich on March 27, 2020

CollegePlannerPro recently hosted a webinar in conjunction with Human eSources, one of our trusted partners and the creators of the AchieveWorks® suite of assessments. Human eSources has been developing assessment tools for well over 20 years, and they have an impressive track record, to say the least. The methodologies that form the foundation of their tools have been recognized internationally, as well as received lots of acclaim from researchers and educators alike. 

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Topics: Best Practices, Member Resources, Business Tips For Educational Consultants

IECA Professional Member Retreat Takeaways

Posted by Lisa Davis on February 6, 2020

CollegePlannerPro was fortunate enough to join and sponsor the IECA Professional Members retreat last month in Phoenix, AZ. Participants spent the retreat with their business hats on, learning from small business marketing and branding professionals as well as from one another during group conversations. All members left refreshed and equipped with a wealth of new business strategies to take back and implement in their practices, including the CollegePlannerPro team!

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Topics: Best Practices, Business Tips For Educational Consultants, Organization tips for IEC's

Top Resources for Pricing Your IEC Services

Posted by Lisa Davis on February 26, 2019

Pricing your services is hard and getting it wrong can greatly impact your ability to build a thriving college consulting business. That's why we did some research to bring you the most recommended books, relevant for IECs, on pricing strategy and practice. Whether you are just getting started, or a veteran IEC who feels like they never got the pricing thing right, these resources will give you the tools necessary to evaluate your pricing model and deliver your services with confidence.

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Topics: Sales, Best Practices, Business Tips For Educational Consultants

How to Get Your Business Organized in 2020

Posted by Lisa Davis on January 11, 2019

Small business owners often struggle with getting and staying organized. The brainpower and time associated with the day’s ever-evolving task list leaves us with just enough energy to stay afloat. And typically, the things that get sacrificed in this commotion are the very processes and projects that are meant to keep us organized and confidently on track.

But, we now have a new year and a fresh start to get organized so that we can be our most productive selves in 2020. Here are some tips for making it happen.

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Topics: Business Tips For Educational Consultants, Organization tips for IEC's

Logo Design 101: Tools and Tips on Where to Start

Posted by Raymond Babul on December 1, 2017

Logos define your business

Whether you’re just getting started as an Educational Consultant or have been working with students for years, branding is important. Logos act as the face of your business. They’re a graphical display of what your practice stands for and can convey a lot to prospective and existing clients. At CollegePlannerPro, we customize your account by using your logo to brand your student login screen, emails, college reports, invoices, and much more.

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Topics: Marketing, Branding, Business Tips For Educational Consultants